Shiori Ohno, representative of SHIMOUR, appeared as the 84th challenger on the Kansai edition of "Reiwa no Tora" on the YouTube channel "Reiwa no Tora Second."
"I can't see what I really want to do": Wanting to deliver underwear born from 12 years of struggle【Shiori Ohno】[84th challenger] Kansai edition of Reiwa no Tora
Why I decided to appear
SHIMOUR is a brand I launched based on my own experience—as someone with a G-cup bust or larger—of struggling for 12 years to find a bra that didn't force me to compromise on either function or design. I wanted to deliver SHIMOUR to other women facing the same frustrations, so I decided to appear as a challenger to pitch my vision directly to successful entrepreneurs at the forefront of their fields.
What I discussed on the show
I spoke about the undergarment challenges faced by women with fuller busts, the journey of trial and error over 12 years that led to the creation of SHIMOUR, and how I plan to grow the brand moving forward. I answered the sharp questions from the "tigers" with complete honesty and transparency.
I will take the harsh yet encouraging feedback I received on the show to heart as I continue to develop our products and build our brand.
Learn more about SHIMOUR
If watching the video has sparked your interest in SHIMOUR, please take a look at our brand story, which details the behind-the-scenes process of our development. You can purchase our products at our official online store.
For any questions regarding size selection or other inquiries, please feel free to reach out to us via the official SHIMOUR LINE account.
We appreciate your continued support for SHIMOUR.