Philosophy
Brand Philosophy
Plus size doesn't mean giving up.
For 12 years, I searched for a bra that fit me, but I couldn't find one.
If I prioritized functionality, I had to give up on design.
If I chose a design I loved, I had to give up on support.
Created from scratch by those who truly understand,
lingerie that doesn't just provide shaping, but is beautiful and gives you confidence.
SHIMOUR is a brand born for fuller bust sizes.
Architecture of Beauty
3 unique structures
01
Channel back and underarm fat into cleavage.
Standard bras allow fat to migrate to the sides and back.
SHIMOUR's high-density micro power net side panels gather stray fat toward the center, creating a natural cleavage.
A silhouette that looks gathered, without actually pushing in.
02
Wide wires that don't dig in.
Designed to be approximately 15% wider than our standard models.* (Note: Compared to our previous products)
It does not dig into your sides or chest, providing firm support for busts over 2kg while remaining completely pressure-free all day long.
03
Lifts busts weighing over 2kg, maintaining a beautiful silhouette.
The molded 3D cups support the bust from below, maintaining an uplifted silhouette and preventing sagging. The medium-thickness pads are removable.
VOICES
★★★★★
Testimonials
This is the ideal bra I've been searching for for 12 years!
It gathers all my excess flesh and creates cleavage, yet it's not uncomfortable at all, and the top of the cups doesn't press down on my bust, so it doesn't crush the precious fat in my breasts.
The design is absolutely adorable and perfect for someone like me who wants to be beautiful even in the places no one sees. I can never go back to any other bra now.
Mr./Ms. S (H65 / 28 years old / Business Owner)
Bras for fuller busts often have such plain designs...
But SHIMOUR is incredibly sexy yet elegant! It dresses up my bust with such a luxurious feel! Even the lace doesn't look matronly—it's beautiful and delicate.
The functionality is also outstanding; it’s comfortable to wear all day, and when you gather your excess side fat, it actually becomes part of your bust, giving me an unexpected one-cup increase (lol). As a treat to myself, I want to collect every color.
Ms. K (J75 / 29 years old / Homemaker)
It’s surprising that it doesn't dig in like wires and isn't uncomfortable like shapewear, yet it provides firm support for my bust!
It’s also great for relieving shoulder strain. The panties are too cute, too♥
With such a stunning design and a silhouette that gives me a boost, I feel like a confident, beautiful woman from the moment I put it on, and my spirits stay high all day long!
Ms. M (G65 / 25 years old / Hostess)
JOURNAL
On the subject of beauty
Get 1,000 yen off for new member registration + 10% off by adding us as a LINE friend. A complete guide to our two welcome coupons for first-time customers.
Get 1,000 yen off for new member registration + 10% off by adding us as a LINE friend. A complete guide to our two welcome coupons for first-time customers.
Get 1,000 yen off for new member registration + 10% off by adding us as a LINE friend. A complete guide to our two welcome coupons for first-time customers.
Our representative, Mr. Ohno, appeared as a contestant on the "Kansai Version of Reiwa no Tora."
Our representative, Mr. Ohno, appeared as a contestant on the "Kansai Version of Reiwa no Tora."
Our representative, Mr. Ohno, appeared as a contestant on the "Kansai Version of Reiwa no Tora."
The SHIMOUR official online store is now open.
The SHIMOUR official online store is now open.
The SHIMOUR official online store is now open.
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